St Leonard’s Hospice

About the Client

St Leonard’s Hospice (SLH) is a well-established hospice organisation providing end-of-life care and bereavement support within its local community. Beyond its core services, SLH operates a network of charity shops and a donation centre. These shops play a crucial role in raising funds, engaging the community, promoting environmental sustainability through second-hand goods and extending the organisation's outreach beyond traditional hospice care.

Project Outline

This project aimed to support SLH in understanding and enhancing the impact of its retail network across local communities. By exploring the geographic reach, social and environmental value and communication strategies of the shops and donation centres, the project sought to provide insights to help SLH strengthen community engagement, identify growth opportunities and improve how the retail activity supports its wider mission.

Project Outcome

This project supported SLH’s strategic development through three main objectives, focusing on practical improvements across marketing, engagement, and growth. The first objective was to strengthen marketing and audience communication. This involved reviewing existing materials and channels, identifying gaps in messaging, and suggesting ways to improve how SLH connects with its target audiences.

The second objective focused on increasing volunteer engagement. This included exploring current engagement levels, identifying barriers to participation, and proposing more effective ways to promote opportunities and maintain volunteer involvement.

The third objective was to identify new areas for business growth. This involved researching potential opportunities for expansion and considering how these could align with SLH’s long-term strategic aims and support its continued development.

Client Feedback

"We had a great experience working with YCC. Their audience data analysis was clear, insightful, and genuinely useful in helping us understand how to move our business forward. The team was professional, easy to work with, and provided recommendations that will support our future goals. We’re extremely pleased with their work.”

• St Leonard’s Hospice