Older Citizens Advocacy York

About the Client

Older Citizens Advocacy York (OCAY) is an independent, York-based charity which provides free advocacy services to people over 50 in the local area. They offer support with employment, benefits, housing, transport and more. With a small group of highly active volunteers, OCAY helps individuals to express their views, make informed decisions about public services, and have their voices heard.

Objectives

• Research and examine OCAY's current volunteering system and volunteer recruitment practices, by identifying the target demographic of volunteers and identifying potential obstacles to volunteer retention.

• Conduct competitor analysis on other local charities' recruitment and retention strategies.

• Analyse and review surveys taken by students to gauge their views on volunteering and their availability to do so.

• Develop appropriate long-term strategies to enhance volunteer staff recruitment and retention.

Project Outcomes

• Diversification of funding models, including the improvement of non-grant income streams.

• Incorporation of market data to strengthen OCAY's funding narrative.

• Improvement of Instagram usage and volunteer engagement.

• Redesign of OCAY's website.